Facebook relaxes contest rules - they've turned everything as upside down as our bulldog!

Facebook Contest Rules Changed – Why You Should Care

Though many page administrators seemed unaware of it, until yesterday it was against the rules to run a Facebook promotion wherein the entrants sent a message to the page or liked or commented on an update to enter a contest or giveaway. Then, Facebook surprised us all and gave permission for people to do what they were already doing – run promotions without a third-party app.

What is Still Against the Rules

Requiring people to share an update on their own timelines is still against the rules. I know, pages do it anyway – but there have been cases where Facebook has shut down pages for this infraction. Running promotions on a personal profile is also prohibited.

A Brand New “No-No”

Page administrators can no longer tag or encourage people from tagging themselves on an update in which they are not actually pictured. So, if you post a photo of a new dish at your restaurant and ask people to tag themselves to enter to win, this is against the rules. If, however, you upload a photo including a crowd …

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Complete your #Pinterest profile

Pinterest – Is Your Business Profile Sending The Right Message?

I’m on Pinterest and I’m looking for you. I want to engage with businesses like yours – repin your pins, like them, comment on them, or maybe invite you to my group board. So, I search – maybe by category, maybe using the search box.

Today I looked for “outdoors” and clicked on the first pin that interested me. I went to see who pinned it and got this:

Granted, this is likely a personal account, not a business account, but countless business accounts similarly pass up on the opportunity to tell the world a little about them and give us all a chance to find them other places online. The message this profile sends is, “I don’t care if you know who I am or what I’m about.” Probably not the one YOU want to send!

Start with Your Profile Image

Unless you sell pushpins, the default image is not good enough for you.  Choose something that looks good even when it is only 165×165 pixels. …

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don't make these blogger mistakes

Facebook – Five Mistakes Bloggers Make

Everyone knows the importance of using Facebook to help promote blogs. But when you are first starting out, it’s good to be aware of some potentially damaging mistakes BEFORE you make them.

Not Setting Up a Facebook Business Page for Your Blog

If you have a business blog and you wish to promote it on Facebook, you must have a Facebook Page dedicated to it.  Using a personal profile for your business can cause you to get shut down.

Facebook pages also give you added functionality. Use them to create special landing pages and promote freebies and contests when you use third-party apps (only available for pages). Pages also have access to insights (analytics) not available to personal profiles. If you have been using your personal profile mainly for your business, you can convert it to a page, which allows you to keep your “friends” as “likes”.

Not Sharing the Content of Others

Many beginner bloggers post Facebook status updates …

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Get Twitter Followers Fast

Get Twitter Followers Fast! Should I try it?

We understand. Getting thousands of followers on Twitter in a matter of weeks feels really good. You feel popular. If this is your business account, maybe your boss is really happy and thinks you are doing a great job.

But don’t do it.

No, really. Don’t.

“Get Twitter Followers Fast!” is a Losing Proposition, Why?

Sure, we all want our message to get out – to as many people and as fast as possible. So, how could a shortcut to that aim be a bad thing?

Schemes to get Twitter followers fast range from the clear rule breakers (buying followers) to the “just barely within the rules” of sites where you exchange follows  or pay for “seeds” to promote your handle to more viewers. In fact, last year, Twitter took some pretty big name tool providers (TweetAdder and more) to court. In TweetAdder’s case, they changed their program to disable auto follows and follow-back, auto @mention,s and auto ReTweets and they now comply with the rules.

The rules on spam are continually evolving as spammers get smarter. …

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No Trolls Allowed - how to ban a Facebook user

Facebook Pages – How to Ban a User

Facebook fans are great – except when they’re not! Normally, we get a little thrill when we see the “new fan” notification on our pages. We might even give them a “welcome” post or check out their timeline.  What happens, though, when the occasional fan goes rogue?

Just a Friendly Discussion, or Something More? Identifying Trolls

Trolls online? Yep. Wikipedia defines them as, “someone who posts inflammatory, extraneous, or off-topic messages in an online community, such as a forum, chat room, or blog, with the primary intent of provoking readers into an emotional response or of otherwise disrupting normal on-topic discussion.”

Not everyone who disagrees with you is a troll. If you post something controversial, you should be prepared for some passionate responses. Since you really did ask for it, respond politely, even if you don’t agree.

If someone posts a complaint or customer service request to your page, go ahead and respond in a professional way. If the customer is truly unhappy, it’s often best to apologize and give them a way to contact you privately so you can resolve the issue. You could turn …

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Negative Facebook Feedback

Why am I Getting Negative Feedback on Facebook?

Who of us doesn’t want to be liked? The very question is absurd. Of course we want to be liked – both on a personal and professional level. Of course, there are some out their who maintain the “I don’t need people to approve of me” line of thought, but for most of us acceptance is all too often an indicator of success.

Negative Feedback and Facebook

Why does this matter in the social world? If you have a Facebook business page, you’re familiar with Facebook Insights. What you may not be aware of,  is that hidden deep within these insights  is a tool designed to track negative feedback on your page.  Before you scurry off,  pulse racing, desperate to know who doesn’t like you, there are a few things you should know.

How Do I Know if I Have Negative Feedback?

From your business page, look for the  “Insights” panel (look for a mini graph). Click “see all.” Here,  on your Insights home page you will see your posts sorted by dates. This is where we can track feedback for …

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Name Tag - Peer Pressure & Social Media

How do You Measure Up? Peer Pressure & Social Media

You put great effort in to marketing your business. You design logos, websites and establish social media platforms. You spend time blogging and tweeting, in the hope of developing a loyal fan following. Blood, sweat and sometimes even tears, are shed getting your business off the ground.

And then it happens. Browsing through your feed a business page catches your eye. You click on it, maybe to check out the competition or gain some inspiration. Immediately your good mood disappears.  Their logo is designed at epic levels, their products are trendy and fun, they have a million followers (or at least it feels that way compared to your 200) and fans are raving about how wonderful they are.

Don’t pretend it hasn’t happened to you. In an instant, you’ve lost your social media identity.

Peer Pressure and Social Media

What you felt may not have been envy, but inadequacy. Left unchecked it’s just not healthy. Experts call it “yardsticking,the impulse to privately …

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How to Claim a Place Page on Facebook

If someone checks in to your business on Facebook and you don’t have an established page, or your page is not characterized as a local business or place, a business place page is created.

If you find a lonely place page for your business floating out there on Facebook, you should claim it and then merge it with your other page.  This will associate anyone who checked in on Facebook at the place to your page as well.  Consider whether you should change your main page category local business or place, especially if many people are checking in. 




Here’s How to Claim your Facebook Place Page

1. Visit the place and click on the gear icon. 2. Select the “Is this your business?” option. 3. Check the “I am an official representative…” box. 4. Fill in all the address information requested. On your personal account, add an email address associated with this business.  For example, you may use alisa@hotmail.com to log in to Facebook, but you’ll need alisa@dunkindonuts.com to finish …

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Tracking Your Pinterest Growth – PinReach

Over the last few weeks we have covered all things Pinterest. From establishing its value as a business tool to discussing  what to pin, when to pin, secret pins and even what not to pin. Last week we  introduced a tool that saves you time (who doesn’t love that?), by using Viraltag to schedule your pins.

Now we want to show how you how to track your success using analytic tools specifically designed to measure your Pinfluence. A site that does just that is PinReach.

Why Do I Need to Track Results?

Using a tool like PinReach will help analyze pins that are flourishing and help you expose potential time wasters. Remember time is money –  you want your pins and boards producing at their maximum capabilities. Pinterest, like other social platforms, also requires commitment – and knowing that your work is paying off can provide the motivation you need to keep at it.

Getting Started with PinReach

Once you are signed up for your PinReach account, you will find yourself …

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Shhh… It’s a Secret – Pinterest Secret Boards

A secret board for Pinterest?! Sounds a bit like an oxymoron, since Pinterest is built on the concept of a community thriving by sharing images. We’ve been talking for the past few weeks about pinning effectively and how to build your followers, now let’s talk about how keeping things under wraps may be just what your business needs.

What Are Secret Pinterest Boards?

On November 8th Pinterest announced secret pin boards would be available to its users.  It was a strategic time to market these boards – promoting the advantages private boards could have in holiday planning and gift giving.

The new secret boards would allow pinners to create and pin boards as they were previously, but now with the ability to hide the content. So how can the benefits of secret boards extend from holiday gift ideas and event planning to the small business owner?

Pinspiration For Your Business Without Feeding Ideas to Competitors

This is the aspect about the new boards I am the most excited about.  Like many small business owners I find inspiration on …

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