No Trolls Allowed - how to ban a Facebook user

Facebook Pages – How to Ban a User

Facebook fans are great – except when they’re not! Normally, we get a little thrill when we see the “new fan” notification on our pages. We might even give them a “welcome” post or check out their timeline.  What happens, though, when the occasional fan goes rogue?

Just a Friendly Discussion, or Something More? Identifying Trolls

Trolls online? Yep. Wikipedia defines them as, “someone who posts inflammatory, extraneous, or off-topic messages in an online community, such as a forum, chat room, or blog, with the primary intent of provoking readers into an emotional response or of otherwise disrupting normal on-topic discussion.”

Not everyone who disagrees with you is a troll. If you post something controversial, you should be prepared for some passionate responses. Since you really did ask for it, respond politely, even if you don’t agree.

If someone posts a complaint or customer service request to your page, go ahead and respond in a professional way. If the customer is truly unhappy, it’s often best to apologize and give them a way to contact you privately so you can resolve the issue. You could turn …

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Negative Facebook Feedback

Why am I Getting Negative Feedback on Facebook?

Who of us doesn’t want to be liked? The very question is absurd. Of course we want to be liked – both on a personal and professional level. Of course, there are some out their who maintain the “I don’t need people to approve of me” line of thought, but for most of us acceptance is all too often an indicator of success.

Negative Feedback and Facebook

Why does this matter in the social world? If you have a Facebook business page, you’re familiar with Facebook Insights. What you may not be aware of,  is that hidden deep within these insights  is a tool designed to track negative feedback on your page.  Before you scurry off,  pulse racing, desperate to know who doesn’t like you, there are a few things you should know.

How Do I Know if I Have Negative Feedback?

From your business page, look for the  ”Insights” panel (look for a mini graph). Click “see all.” Here,  on your Insights home page you will see your posts sorted by dates. This is where we can track feedback for …

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Name Tag - Peer Pressure & Social Media

How do You Measure Up? Peer Pressure & Social Media

You put great effort in to marketing your business. You design logos, websites and establish social media platforms. You spend time blogging and tweeting, in the hope of developing a loyal fan following. Blood, sweat and sometimes even tears, are shed getting your business off the ground.

And then it happens. Browsing through your feed a business page catches your eye. You click on it, maybe to check out the competition or gain some inspiration. Immediately your good mood disappears.  Their logo is designed at epic levels, their products are trendy and fun, they have a million followers (or at least it feels that way compared to your 200) and fans are raving about how wonderful they are.

Don’t pretend it hasn’t happened to you. In an instant, you’ve lost your social media identity.

Peer Pressure and Social Media

What you felt may not have been envy, but inadequacy. Left unchecked it’s just not healthy. Experts call it “yardsticking,” the impulse to privately …

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How to Claim a Place Page on Facebook

If someone checks in to your business on Facebook and you don’t have an established page, or your page is not characterized as a local business or place, a business place page is created.

If you find a lonely place page for your business floating out there on Facebook, you should claim it and then merge it with your other page.  This will associate anyone who checked in on Facebook at the place to your page as well.  Consider whether you should change your main page category local business or place, especially if many people are checking in. 

 

 

 

Here’s How to Claim your Facebook Place Page

1. Visit the place and click on the gear icon. 2. Select the “Is this your business?” option. 3. Check the “I am an official representative…” box. 4. Fill in all the address information requested. On your personal account, add an email address associated with this business.  For example, you may use alisa@hotmail.com to log in to Facebook, but you’ll need alisa@dunkindonuts.com to finish …

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Tracking Your Pinterest Growth – PinReach

Over the last few weeks we have covered all things Pinterest. From establishing its value as a business tool to discussing  what to pin, when to pin, secret pins and even what not to pin. Last week we  introduced a tool that saves you time (who doesn’t love that?), by using Pingraphy to schedule your pins.

Now we want to show how you how to track your success using analytic tools specifically designed to measure your Pinfluence. A site that does just that is PinReach.

Why Do I Need to Track Results?

Using a tool like PinReach will help analyze pins that are flourishing and help you expose potential time wasters. Remember time is money –  you want your pins and boards producing at their maximum capabilities. Pinterest, like other social platforms, also requires commitment – and knowing that your work is paying off can provide the motivation you need to keep at it.

Getting Started with PinReach

Once you are signed up for your PinReach account, you will find yourself …

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Shhh… It’s a Secret – Pinterest Secret Boards

A secret board for Pinterest?! Sounds a bit like an oxymoron, since Pinterest is built on the concept of a community thriving by sharing images. We’ve been talking for the past few weeks about pinning effectively and how to build your followers, now let’s talk about how keeping things under wraps may be just what your business needs.

What Are Secret Pinterest Boards?

On November 8th Pinterest announced secret pin boards would be available to its users.  It was a strategic time to market these boards – promoting the advantages private boards could have in holiday planning and gift giving.

The new secret boards would allow pinners to create and pin boards as they were previously, but now with the ability to hide the content. So how can the benefits of secret boards extend from holiday gift ideas and event planning to the small business owner?

Pinspiration For Your Business Without Feeding Ideas to Competitors

This is the aspect about the new boards I am the most excited about.  Like many small business owners I find inspiration on …

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Pinterest for Business – Eight Commands for Perfect Pinning Every Time

Pinterest for business is brand new, and we’re not saying we have all the answers – but we’ve scoured the web for ideas, and applied what we already know about effective social media for business to compile these suggestions.  We’d love to hear what is working for you in the comments section!

Pinterest Rule #1: Be Real

Pinterest is fun, so don’t feel the need to be too formal. Remember that this is a social network, not a sales platform.  Your goal is to entertain and inform, not to sell.

Pinterest Rule #2: It’s Not All About You

Pin a mix of content from your site and from sites of others.  Repin generously.  Pin products and services that you don’t sell.  You’re trying to be helpful and build a community, so be prepared to give more than you get at first.

Pinterest Rule #3: It IS All About You

Well, in the sense that Pinterest is the way to showcase your values and personality, it really IS about you. Use a headshot instead of a logo, maintain a board just …

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The LinkedIn & Twitter Breakup – Who Benefits?

On July 2, 1012, after nearly three years of partnership, LinkedIn and Twitter parted ways – for the most part.  In the past, users could send all Tweets to LinkedIn as updates – but no more!  Strangely, Twitter will still publish your LinkedIn updates of you want.  Well, maybe it’s not so strange when you consider the perceived motivation for the switch.

Unlike some other social networks (LinkedIn will still allow their updates to auto-post to Twitter), Twitter seems determined to make users come right to its own platform.  Why?  It’s about the money, of course – and more specifically about their goal to have $1 Billion in revenue by 2014.

So, what’s a business to do?

If you use a service such as HootSuite, you can add your LinkedIn profile AND company page and then easily schedule updates.  Or, you can visit LinkedIn and update your personal an company account status manually. You may find this method encourages you to interact more frequently with your contacts on LinkedIn, which …

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Create and Promote Events on LinkedIn

NOTE:  As of November 26, 2012, LinkedIn Events will no longer be available.  Try sharing a link to your main event page in your status and in groups instead. Also, see our other suggestions for event promotion.

With over  150 million users, LinkedIn is a great vehicle to promote your events – whether they take place online or in-store. Recent improvements have made searching for events even easier, and anyone can create an event!

Note, not all fields are required, but submitting as much information as possible will yield the best results.

To Create a LinkedIn Event

Click “More” at the top of your home page, then select “Events”. Click the “Add an Event” button. In the “Name” section, enter a catchy, informative event Name.  “Turning the heat down on Menopause” might be more apt to attract attention than, “Menopause Seminar”.  Include outlining who can attend, if they need to RSVP externally as well, what benefits they will receive by attending (yes, including the refreshments!). Make sure to include a …

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