Though many page administrators seemed unaware of it, until yesterday it was against the rules to run a Facebook promotion wherein the entrants sent a message to the page or liked or commented on an update to enter a contest or giveaway. Then, Facebook surprised us all and gave permission for people to do what they were already doing – run promotions without a third-party app.
What is Still Against the Rules
Requiring people to share an update on their own timelines is still against the rules. I know, pages do it anyway – but there have been cases where Facebook has shut down pages for this infraction. Running promotions on a personal profile is also prohibited.
A Brand New “No-No”
Page administrators can no longer tag or encourage people from tagging themselves on an update in which they are not actually pictured. So, if you post a photo of a new dish at your restaurant and ask people to tag themselves to enter to win, this is against the rules. If, however, you upload a photo including a crowd …