The other day a friend asked me, “I have all these hand-written reviews – how can I get them online?” Great question! We know the value of reviews, because most of us use them before making any purchase – from movie tickets to cars, restaurant choices to caregiving services for our children or elderly relatives. Research shows that listings with reviews (and the more the better) get more clicks than those without.
Don’t Fake It
Resist the urge to set up fake accounts on review sites and post the reviews yourself. Ditto for asking friends and relatives to do the same. A quick review of the Terms of Service for any review site will reveal that is totally against the rules. You could find the reviews filtered out, or you could lose your listing entirely. Read about Yelp’s new crack-down on fake reviews.