How to use Google Plus On Air Hangouts for Press Conferences

Using Google Plus Hangouts for Press Conferences

First, some Google Plus Hangout Basics, from the help files:

Hangouts can have a maximum of 10 participants. The easiest way to start a Hangout is to visit You’ll be taken to an invite screen where you can: Make sure you’re mic and camera are working correctly by looking at your video feed at the bottom of the page. You should be able to see yourself in the video feed, and when you talk, you should see a green bar appear at the bottom of your video. If you’re having issues with your mic or camera, try these troubleshooting steps. Invite entire circles or specific individuals to join you in your Hangout. Enable Hangouts on Air. Restrict people under the age of 18 from joining your Hangout by clicking Hangout Options and selecting the checkbox next to Restrict minors from joining this Hangout. Other Hangout participants won’t be able to invite minors and, the 18+ restriction cannot be changed once the Hangout has started.

When your Audience is not all on Google Plus – Use …

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How to Like Yourself on Video or in Podcasts

The other day my attention was diverted (as it often is) by a compelling graphic in a Facebook update, along with this bold statement:

“If you’re avoiding video because watching and hearing yourself on video is pure torture, I have good news for you . . . You CAN learn to LOVE yourself on video!”

Hmmm, that seems HIGHLY unlikely to me.  Yet, I knew I needed to listen.  You can listen to the recorded call at

Why Use Video and Podcast?

In all my years of web design and social media work, I have recorded exactly ONE podcast and ONE video. Both caused me extreme anxiety and preparatory angst.  Even now, I cannot stand to listen to or watch them Yet, they both have provided more exposure and quality leads than all my blogging combined.  Ugh, so that means I need to do it more.

So, this phone call did provide some useful insights and tips. I took notes.  Lots of them. …

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What is a Meme? How Do I Start a Meme?

What is a Meme?

A meme is an image, video, quote, story or idea that is passed electronically from one Internet user to another. It often evolves in the process, spawning many variations and parodies along the way.  Most commonly, it’s an image with a funny (or not so funny) saying. “I can haz cheezburger”, popularized some of the first LOL Cats memes.

The word “meme” was first introduced by evolutionary biologist, Richard Dawkins, in 1976. “Meme” comes from the Greek word “mimema” (meaning “something imitated”, American Heritage Dictionary). Dawkins described memes as a way for people to transmit social memories and cultural ideas to each other. The best way to define it, though, may be to call your attention to Grumpy Cat. You know her – the adorable kitty with the very sour puss, whose face is the perfect backdrop to quotes such as, “I had fun one. It was terrible.” Ha!

What Makes a Good Meme?

It’s Funny, Entertaining and Quick

We all like for people to think we’re funny.  If we …

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How to Upload an Audio File to YouTube

Combine audio and image files simply, for a format you can upload to YouTube.

OK, maybe the title is a little misleading.  You can’t actually upload an .MP3 or .WAV file to YouTube.  It is very easy, however, to combine an audio file with some images and convert to an .MOV or .WMV file that is perfectly acceptable to YouTube.  Here’s How:

Windows Users:

 Download and install Windows Live Movie Maker. Open it and create a new project. Click on “Add Videos and Photos” and select the photos you want to use. Click on “Add Music” and select the WMA or MP3 audio file. Then, click on the “Project” tab and click on “Fit to music” Go to  File> Save Movie> Recommended for this project and Save.

Now you have a .wmv file that can be uploaded to YouTube.

Mac Users:

In iMovie, create a new project. Drag an image file to the project area. Drag an audio file to the project area. Adjust the image duration to that of the audio file by …

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How to Use Social Media to Restore your Business’ Reputation after a Crisis

So, you messed up.  It happens to everyone, even gigantic, well-run corporations.  While it may be tempting to pull the covers up over your head and stay in bed when a crisis hits,  you have a business to save, so get out there and restore your reputation!

The best reputation repair plan starts before a crisis occurs (but keep reading even if that ship has already sailed!).  Be where your customers are, with an established presence that give people a reason to trust you.  This might mean regular updates to a blog, Facebook, Twitter and more.  If you spend the time to acquire advocates there, when a crisis occurs you will likely already have those people in your corner. Likewise, any negative press will be easier to monitor and respond to when it takes place on those channels than on those on which you have no presence.  Jumping on to these platforms in response to a crisis is better than ignoring it, but if you have a history there, your words will carry a lot …

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