Once your website is up and running, you sit back and wait – checking your Google Analytics daily to see how many people are visiting, how long they’re staying, and which pages they seem to enjoy. But, what do you do when day after day, nothing happens?
Waiting is not likely to help. Better to go on the offensive, with inbound marketing methods proven to bring in traffic. These might include:
- Social Media
- Email Campaigns
How often, how many and how much depends upon your goals, timeline and budget. Depending on the aggressiveness of our plan, you could start to see results as soon as three or four months in. Typical results are realized within 6-12 months. When we started utilizing inbound marketing more fully, our organic (not paid) traffic increased by 25% in the first four months! Read more about our results here.
Please understand that just because your stated goal is “getting more traffic to your website,” that doesn’t mean we’ll ignore other important improvements such as lead generation, nurturing leads and keeping clients happy. But, it is good to know how you want to prioritize. It’s all part of the inbound marketing methodology espoused by our software partner company, HubSpot:
When we discuss your overall business goals, we’ll make sure we’re all on the same page with goals that are SMART:
Specific – By how MUCH do you want to increase website traffic?
Measurable – How will will track the increase in website traffic so we’ll know how to adjust for success?
Attainable - Based upon your budget, current traffic, and specified metrics, is this goal attainable within the projected time period?
Relevant – Does this goal address a key initiative central to your overall business goals?
Timebound – By when do you want see this increase in website traffic? What will happen if you DO reach have the desired increase in traffic? What will happen if you do NOT?
- What is Inbound Marketing? (scalablesocialmedia.com)
- Bad Marketing Goals That Could Cost you Big (scalablesocialmedia.com)
- The Key Elements of an Inbound Marketing Campaign: Setting SMART Goals (searchenginepeople.com)
- Five Reasons You’re Getting Lousy Marketing Leads (scalablesocialmedia.com)