“Why would anyone pay you to tweet for them?” My wonderful dad, who was extremely intelligent and infinitely proud of me, just didn’t understand. He was a chemist, so Twitter was way outside the scope of what he needed to know, but I find that even those in sales don’t always see the value in Twitter.
For myself, I can tell you I’ve gotten work some of the best (and still ongoing) work from a simple Tweet. I’ve found guest bloggers and made great work/personal connections on Twitter. Just yesterday I was invited to speak at an upcoming conference on visual marketing because of an exchange on Twitter. So, there is value in Twitter. But, back to dear old Dad’s question – “Why would anyone pay me to tweet for them?”
What Twitter Can Do for Your Business
When we at Scalable use Twitter on behalf of a client, we uncover the goals and needs of the client and figure out how to use Twitter to advance those. Goals could include:
- Increasing brand or product awareness
- Putting a human face on your business
- Increasing website traffic
- Increasing leads
- Nurturing leads
- Interacting with customers
- Customer service
or any combination thereof. To that end, we’ll decide what to post, how often, who we’ll interact with on your behalf, and how often. No, I am not going to post photos of the “BBQ we had last night.” Well, unless that serves a purpose or you’re a BBQ restaurant!
The Personal Side of Twitter for Business
Sounds contradictory, no? Well, who are you doing business with, really? It’s not a corporation or nameless entity – you’re selling to a human being. When you can engage as a human being, you get that much closer to the sale. It’s really not that complicated (sorry, Dad). Having casual, friendly conversations, wherever they take place, can go a long way towards making that sale or getting that contract signed. If it happens to take place on social media, so be it!
Twitter is a great, no-pressure place to reach out to your prospects. Watch what they are tweeting and see where you can jump in and save the day. Can you provide some help with a challenge they’re facing? Maybe you could just retweet something they posted to increase their reach. They will notice over time. Never underestimate the power of being helpful. Even if this prospect never becomes a customer, who will they suggest when a friend or acquaintance needs your product or service? The person who helped them out of a jam or promoted their content OR someone they found in a Google search? Be the hero. It will pay off.
The Tool We Love for Effective Twitter Networking
Yeah, so we have been drinking the HubSpot Kool-Aid. It’s tasty and refreshing! 🙂 Seriously though, it does help us make the best possible use of Twitter. With it, we can create an endless array of lists. For instance, I can create a list of just my contacts who downloaded my Pinterest ebook who are tweeting about Pinterest. Then if I see that they are asking questions, having trouble, etc. I can respond right from HubSpot. How cool is that? Being able to sort through tweets just by my own contacts is extremely helpful.
I’m not limited to just my own contacts, however, I can create a stream that will pull in a Twitter list, or all Twitter users. Then I can filter by keywords, phrases, specify words and accounts to exclude, etc. Then, I can either come back to my stream to see what comes through, or I can have results emailed to anyone on my team or to my phone.
What Twitter Won’t Do For You
Just like any other social media channel, Twitter will not replace your website. It won’t compensate for a lousy product or service, or make up for terrible customer service. It won’t make you an overnight sensation and it won’t increase your website traffic by 200% in a month.
But you knew that. In the end, my dad totally understood and I’m so glad we had that conversation. How about you? Can you see the value in Twitter?
- Twitternomics – How Can Twitter Make Money for my Business? (scalablesocialmedia.com)
- Tweetchat Hosting in Ten Easy Steps (scalablesocialmedia.com)