Keyword Research - Why it's worth your time

Why Should I Do Keyword Research?

How did you find this article today? Unless you saw it on a social network, chances are, you entered a keyword search like, “Why should I do keyword research?” into Google.  You’re in good company. Google estimates that last year, there were an average of five BILLION daily web searches on its search engine alone. How can you take advantage of at least a fraction of those searches to get people to YOUR website or social media profiles?

Keyword Research - Why it's worth your timeYou need good quality content, you need to share it on social platforms, and you need to make sure you use the correct keywords when doing so. Rather than just guessing which keywords will work well for your business, take a couple of hours to make sure you’re targeting the right ones. This will help you:

Let’s look at an example. Suppose you are selling shoes online and you want to figure out what you should blog about.  You could guess that “women’s pumps” is a popular subject with your potential customers. So, you start blogging about “Trends in Women’s Pumps this Fall.” But you notice that not much traffic is coming in, and that that does isn’t turning into sales for you. Had you done your keyword research, you would have realized that a better keyword to encourage sales might be, “purchase women’s tweed pumps.” It seems simple, but without taking the time to do the work, you could be swinging at the air – targeting people who don’t want your content OR your products.

Here’s another. Let’s say you have a boutique gift shop. You guess that people are searching for your most popular item, an engraved business card holder by looking for “engraved business card holder.” Perhaps they aren’t.  Maybe they’re looking for “gifts for business owners.” Do your keyword research and you’ll know for sure which term people are more likely to look for. You’ll also know if you have any chance to rank highly for one or the other when you look at how much competition each has.

These low-competition, high search volume keywords are the low-hanging fruit of SEO. Take the time to find them and your online marketing efforts will go so much further!

Keyword Research How-To. Get your free workbook here.Rather than blindly striking the air with your content and your paid advertising, do your keyword research. Need some help? Grab our Keyword Research Workbook. It will walk you through seven steps to a great keyword list. Want someone to do it for you? We can help with that, too. Get your free assessment today.

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About the Author Alisa Meredith (311 Posts)

As co-owner and chief inbound marketing consultant at Scalable Social Media, Alisa Meredith spends a lot of time keeping up with online marketing trends for the benefit of our customers. Computers have been a passion of hers since her first T1-99, so inbound and social media marketing is a natural fit.

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