Give your content its best chance at success by working these terms into your updates whenever it makes sense to do so.
Thanks to QuickSprout for the awesome infographic. It goes without saying that you can easily overdo it. Gaming the system never works for long, so keep it real!
Facebook Words to Try for Comments Likes and Shares:
- tell us
“Discount,” “deals”, “warns,” “inspires,” and “amuses” shouldn’t surprise us a bit. Studies show that many people like Facebook business pages for discounts and deals, and Facebook users do enjoy a good horror story, uplifting account, or funny cat video. The inclusion of “post” suggests that you should expressly mention it if you’re sharing one of your blog posts. Give that a try.
* Take care when using “comment.” Facebook recently changed its algorithm to discourage “like-baiting,” described as asking readers to like, comment, or share in an attempt to artificially inflate reach. Facebook elaborates, “This update will not impact Pages that are genuinely trying to encourage discussion among their fans, and focuses initially on Pages that frequently post explicitly asking for Likes, Comments and Shares.” Another magic word that encourages comments, but might be safer is “tell us.”
Magic Words for Twitter ReTweets
My favorite recently isn’t a word at all, but it bears sharing here! Tweets with images generate 150% more ReTweets! When you share your own content on Twitter, make sure to include an image. Once you have you image, try including one of the following words:
- social media
- how to
- new blog post
- check out
Clearly, Twitter users are looking for great content in their stream. Don’t be shy about announcing your new blog post with those words! Letting people know YOU wrote that gives more weight to your share, especially with people who know you and your great content already.
Best Words for Google+ Success:
Ah yes, the beauty of Google+. It really is about discovering. If you haven’t made G+ part of your strategy, start now!
LinkedIn Words for Success – Or Not
Not necessarily intended for use in updates, these lists refer to words you use in your profile to describe yourself or jobs you’ve held.
- on time
- under budget
Not these (they’re overused):
When Running a Contest
When planning and promoting a contest, use these words:
Avoid these promotional-sounding words:
Note that legally you must define your contest or sweepstakes and all its details, so it may not be possible to completely avoid these words in planning and promotion. But when publicizing your contest, emphasize those fun, positive words instead.
- How to Run an Effective Facebook Contest (scalablesocialmedia.com)
- How to Run a Contest on Google+ (scalablesocialmedia.com)
- How to Run an Effective Pinterest Contest for Your Business (scalablesocialmedia.com)
- Tweetchat Hosting in Ten Easy Steps (scalablesocialmedia.com)